Collaborating with Innovators
In 2015, in continuation of our collaborative approach within the Carlsberg Circular Community (CCC), we initiated a development project with Danish packaging company EcoXpac – supported by Innovation Fund Denmark and the Technical University of Denmark ‒ to develop a beer bottle made from sustainably sourced wood fiber.
Fully Biodegradable Product
Together we are developing the Green Fiber Bottle, which will be a landmark in sustainable innovation. Its fibres will come from responsibly managed sources, with trees replanted at the same rate that they are harvested, or even faster. Furthermore, any potential impact from using fibres will be included in the environmental assessments. And while the bottle will degrade into environmentally non-harmful materials if discarded randomly, the intention is that it will form part of a proper waste management system, just like today’s bottles and cans. Over the three-year development phase, we plan, with our partners’ help, to optimise the bottle from an environmental perspective using both life cycle and Cradle-to-Cradle® assessments.